5 Reasons why Blogging is Important for Your Business

Is blogging relevant in todays digital marketing environment? Some debates are going out there. If you want to have your website and business success, Search engine optimization, Social influence and blogging are essential and necessary. 

What is SEO exactly? The fundamental goal of Search Engine Optimization is not cheating the search engine, but the purpose of SEO is to make  a website search engine friendly, to make our website crawled and ranked in relevant  search result pages.

So still, CONTENT IS KING and blogging is the best strategy to create fresh content on your website. 

Reasons why you need to blog:

• Search engines love fresh content
• Drive traffic to your website
• Position your brand as an industry leader
• Increase SEO/SERP
• Develop a better customer relationship

Search Engines love fresh content

Popular search engines like Google likes websites which makes fresh content on the web. Search Engine Robots crawls and rank your website frequently only if it is updated with fresh and relevant content. The blog page / blog is the best way to achieve this. Update your blog regularly with business updates, industry news etc. And make search engine loves your website.

Drive traffic to your website

Blogging is one of the best strategy to attract new visitors to your website by including most used search keywords in articles. Blog on your website can be the foundation for all social networks. 

Your website may have pages on Facebook, Twitter, or elsewhere. Create useful stuff on the blog and share links to all social media with relevant visuals. The result will be amazing. Trust me!

Position your brand as an industry leader

Posting articles which resonate with your industry shows your knowledge, and marketing your skills for the business, and demonstrate your company as an industry leader and so.. You are building trust that you are the best and dependable in the industry. 

After all, you are teaching your potential lead.

Increase SEO/SERP

Fresh content is still the best way to beat your competitors in the Search Engine Result Pages (SERP). 

Before starting your article writing, list out relevant keywords, focus on them and hyperlink them to your home page or product or services page which include that keyword.

Also link to other blog articles through hyperlinks and achieve more impressions from your reader.

Develop a better customer relationship

Your blog is the powerful tool to get connected with your customers directly through your website. Your client or potential visitor is able to know more about the products, services and interact  with your company via comments. These comments will be shown to other visitors and lasts than any other social network.

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