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| Google Adsense Optimization |
We have already discussed the most important SEO techniques for blog posts in our previous posts. And today, am writing about some Google Adsense optimization tips for earning more from Adsense program.
As we all know, Google Adsense is the favorite and most widely used blog monetization method of bloggers. Especially for technology blog Adsense is the best way to earn some money.
As SEO optimization techniques could improve your ranking on Search Engines, Some Adsense optimization techniques are there to double your Adsense earnings.
And it is very important to follow the Goole Adsense policies. This article does not include any techniques that affect your Adsense account or blog negatively.
The techniques explained below are:
- Use high competition keywords
- Limit number of Adsense ads per page
- Use better Ad positions
- Country targeting
- Never forgot Smartphone readers
- Use recommended ad units
Keywords
The targeting keywords or blog niche plays an important role in the Adsense CPC. CPC stands for Cost Per Click, that is the amount you have debited to your Adsense account for a single click. The most searched and high competition keywords might have high CPC as advertisers might pay high for such keywords.
The Google Adwords Keyword Planner is the best tools for analyzing the competition of keywords and to plan your keywords.
Limit no of Ads per Post
Limit the total numbers ads in a page (PAGE, not an article) to three or less. Google officially declared that using more than three ad units on a single page will drop your Adsense earnings as the competition for advertisers is low on that particular page.
Optimize the Ad Positions
The position of advertisements is an important factor in determining the CPC of a click. Ensure the checklists below
- The Reader doesn't need to scroll down more to see ads
- One Ad near the logo, one at the starting/middle of post one on the sidebar works well.
- Advertisements are placed on most noticeable positions.
- Advertisement never overlaps the content - Important as it is against the Adsense policies.
Country Targeting
Try to target countries like US, UK, Canada etc. Clicks received from the US, UK and such countries pay more.
You could set the targeted country as the United States through Google Web Master Tools.
Never forgot Mobile/Smartphone Users
Never forgot the smartphone users as the popularity of smartphone Internet users is much more than PC users (People use the smartphone for surfing the Internet than PCs). Put one or two mobile-friendly ads in your articles as blog sidebars may be not available for the mobile version of your blog.
Use mobile-friendly blog templates for a better user experience for your smartphone readers and it might help you to improve your ranking also as Google has introduced the Mobilegeddon update.
Use Recommended Adsense Units
Google recommends some ad unit sizes. Use these unit sizes. Google pays more for such units. The recommended unit sizes are mentioned in the "Create ad" page of Adsense.
Have more white hat techniques for Adsense, leave a comment to let everyone know.
Have more white hat techniques for Adsense, leave a comment to let everyone know.
