Still thinking about "is blogging important for your business?" You can't ignore blogging if you are serious about your business.
Business blogging is entirely different from personal or professional blogging. The ultimate target of professional blogging is to network with like minded people and also to earn some extra money from the Internet via various advertisements and affiliate marketing methods.
Then why business people blogging without ads or affiliate links? Business blogs stand for improving customer relationships, to get new customers by providing helpful content and also to prove, you are the master in the industry.
Below are the most important strategies for making your business blog success.
Choose the Right Topic
Choosing the right topic is important. That topic you selected should be useful for you5r current customers or new visitor and should showcase your expertise in the industry.
Craft your Title
Spend more time on crafting the title as it is the key to rank on search engine result pages. Make titles of each posts attractive and SEO friendly with relevant keywords. However, write a title for your readers, not for search engines.
Call to Action
Each blog post should drive readers to do something and never leave them after reading your just one article. CTA (Call to Action) could help you to convert your visitor into leads. Provide links to sign up pages of your website, showing newsletter forms, offering some useful stuff like eBooks or promo codes after subscription are the best example.
Internal Linking: Linking your blog posts to other "relevant" blog posts could help you to engaging your reader more time on your blog. Also, this strategy would be useful for internal link building and hence could rank well for targeted keywords
Internal Linking: Linking your blog posts to other "relevant" blog posts could help you to engaging your reader more time on your blog. Also, this strategy would be useful for internal link building and hence could rank well for targeted keywords
Polishing your Post
Read again and again before moving the cursor to the publish button. This could help you not only to correct the mistakes, but also to include additional data.
Save your article as a draft and read it again after some time. This could also help you to add some extra details.
Save your article as a draft and read it again after some time. This could also help you to add some extra details.
Avoid external Advertisements
Some companies accept advertisements for their blog from advertisement network and direct advertisements for a fixed amount or as PPC plan. Accepting advertisements (even may you have blocked competitor ads) for a business blog is not a good idea because you are losing your leads without giving you their information and it pays just some penny only.
Promote your blog post
Hitting "publish" button is your last task? No.. Your job is not completed yet. You have to ensure your blog post is still reaching to your targeted audience or else your blog might be DEAD and there will be no result for your effort.
There are some simple SEO techniques to make a website or blog search engine friendly.
Social media would the most powerful tool for promoting your blog.
Familiar with other business blog tips? Please mention them below. Happy to hear from you also.
There are some simple SEO techniques to make a website or blog search engine friendly.
Social media would the most powerful tool for promoting your blog.
Blog Frequently
Did you know why frequent blogging is important for your business blog? Because google crawls websites / blogs which updates regularly with fresh and quality content and potential customers and other readers revisits blogs which gives them latest information regularly.
Choose the right to time to post your blog post by doing by A/B test researching for getting readers at the moment you publishing it.
Familiar with other business blog tips? Please mention them below. Happy to hear from you also.
